General Mills’ new Cheerios commercial ‘Just Checking’ features an interracial child/family and has generated such a racist response the Company decided to disable YouTube comments. Guess we’re not post-racial yet. Unreal.
Kudos to General Mills for sticking by it’s casting decision:
The ad will “absolutely not” be withdrawn, Meredith Tutterow, associate marketing director for Cheerios and Multigrain Cheerios at General Mills
Moreover, examining these thousands of accounts, we find that African Americans are the non-European group that obsesses or preoccupies a large proportion of these whites. African Americans appear in a substantial majority of all the racist commentaries, racist jokes, and other racialized performances reported by these students from various regions. Other racial groups, such as Native Americans, Latinos, and Asian Americans, are periodically targeted, but verbal and other attacks on them make up only a minority of the events recorded by these students. Clearly, much social science research shows that most whites have a more developed framing of black Americans than of other U.S. groups of color. "